Customer Insights: New Product Development Orientation
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. read more...
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. read more...
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. read more...
Digital Marketing Capstone
You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. read more...
Introduction to Marketing
Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. read more...
Introduction to Search Engine Optimization
Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. read more...
Marketing Analytics
This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. read more...
Marketing in a Digital World
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time. read more...
Marketing in an Analog World
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. read more...
Open Source tools for Data Science
What are some of the most popular data science tools, how do you use them, and what are their features? In this course, you'll learn about Jupyter Notebooks, RStudio IDE, Apache Zeppelin and Data Science Experience. You will learn about what each tool is used for, what programming languages they can execute, their features and limitations. read more...
Optimizing a Website for Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. read more...
Website Optimization Client Report Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. read more...