What you'll learn
MODULE 0: Orientation and Introduction to the Case Study Method
MODULE 1: What Makes a Great New Product
MODULE 2: Product Development Customer Knowledge Requirement
MODULE 3: Identifying the Voice of Your Customer
MODULE 4: Design Thinking and Customer Journey Maps
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities.
Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Customer Insights: New Product Development Orientation
Advanced students wanting to add another skill to their portfolio
William Qualls – Professor Emeritus of Marketing – Business Administration, Gies College of Business
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks