Digital Product Management: Modern Fundamentals $79.00
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Customer Insights: New Product Development Orientation

$49.00

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. read more…

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Description

What you'll learn

MODULE 0: Orientation and Introduction to the Case Study Method

MODULE 1: What Makes a Great New Product

MODULE 2: Product Development Customer Knowledge Requirement

MODULE 3: Identifying the Voice of Your Customer

MODULE 4: Design Thinking and Customer Journey Maps

Description

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities.

Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Customer Insights: New Product Development Orientation

Advanced students wanting to add another skill to their portfolio

Content Creator

William Qualls – Professor Emeritus of Marketing – Business Administration, Gies College of Business

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

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