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    Work Smarter, Not Harder: Time Management for Personal & Professional Productivity

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    You will be able to gain and apply your knowledge and understanding of personal and professional awareness, organization and commitment.read more...

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    Learn how to analyze data using Python. This course will take you from the basics of Python to exploring many different types of data. You will learn how to prepare data for analysis, perform simple statistical analysis, create meaningful data visualizations, predict future trends from data, and more! read more...

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Optimizing a Website for Search
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Search Engine Optimization Fundamentals
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Advanced Content and Social Tactics to Optimize SEO
Advanced Content and Social Tactics to Optimize SEO $79.00

Optimizing a Website for Search

$79.00

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. read more…

Level

Intermediate

Rating

4 Stars

Duration

7 – 16 Hours

Language

English

Subtitle

English

Feature

Captions, Certification, Exercises, On-Demand, Quizzes

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Categories: Marketing, Search Engine Optimization Tags: Content Marketing, Keyword Research, Marketing, Mathematical Optimization
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Description

What you'll learn

Use best practices to develop a high quality local SEO approach

Use keyword research to select best keywords to optimize your website in search results

Examine how to analyze, organize, create, and build content utilizing various strategies

Develop a solid approach for achieving a productive and successful relationship with your client

Description

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.

You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are intermediate in this field. At least 2 years of business or marketing experience and has conducted initial keyword search activities.

Students willing to put in a couple hours to learn about Optimizing a Website for Search

Advanced students wanting to add another skill to their portfolio

Content Creator

Rebekah May – SEO Manager & Lead SEO Instructor, Lead Qual – UC Davis Division of Continuing and Professional Education

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

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