What you'll learn
Use best practices to develop a high quality local SEO approach
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Develop a solid approach for achieving a productive and successful relationship with your client
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.
You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are intermediate in this field. At least 2 years of business or marketing experience and has conducted initial keyword search activities.
Students willing to put in a couple hours to learn about Optimizing a Website for Search
Advanced students wanting to add another skill to their portfolio
Rebekah May – SEO Manager & Lead SEO Instructor, Lead Qual – UC Davis Division of Continuing and Professional Education
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks