Digital Media and Marketing Principles

$79.00

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. read more…

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What you'll learn

Course Overview and Principles and Concepts

The Changing Landscape

Core Strategies

Growing Trends and New Frontiers

Description

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies.

In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Digital Media and Marketing Principles

Advanced students wanting to add another skill to their portfolio

Content Creator

Mike Yao – Associate Professor of Digital Media – Charles H. Sandage Department of Advertising

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

Discussions

Got something to discuss?