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Introduction to Marketing
HomeE-Learning ShopMarketingMarketing Fundamentals Introduction to Marketing
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Technical Support Fundamentals $69.00

Introduction to Marketing

$99.00

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. read more…

Level

Beginner

Rating

4 Stars

Duration

7 – 16 Hours

Language

English

Subtitle

Chinese (simplified), English, Japanese, Turkish, Ukrainian, Vietnamese

Feature

Captions, Certification, Exercises, On-Demand, Quizzes

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Categories: Marketing, Marketing Fundamentals Tags: Customer Satisfaction, Marketing, Marketing Strategy, Positioning (Marketing)
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Description

What you'll learn

BRANDING: Marketing Strategy and Brand Positioning

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

GO TO MARKET STRATEGIES: Online-Offline Interaction & How to Find Lead Users and Facilitate Influence and Contagion

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

Applied Marketing (Optional)

Description

Taught by three of Wharton’s top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in – Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. – Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. – Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.

Complete this course as part of Wharton’s Business Foundations Specialization, and you’ll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Introduction to Marketing

Advanced students wanting to add another skill to their portfolio

Content Creator

Barbara E. Kahn – Professor of Marketing and Director, Jay H. Baker Retailing Center – The Wharton School
David Bell – Xinmei Zhang and Yongge Dai Professor, Professor of Marketing – Marketing
Peter Fader – Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative – The Wharton School

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

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Introduction to Marketing

Introduction to Marketing

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