Search Engine Optimization Fundamentals

$79.00

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. read more…

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What you'll learn

Complete a competitive analysis on a webpage

Interpret brand recognition through social media

Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Create sitemaps and robot.txt files, plan redirects, and manage site errors

Description

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Search Engine Optimization Fundamentals

Advanced students wanting to add another skill to their portfolio

Content Creator

Rebekah May – SEO Manager & Lead SEO Instructor, Lead Qual – UC Davis Division of Continuing and Professional Education

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

Discussions

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