What you'll learn
Complete a competitive analysis on a webpage
Interpret brand recognition through social media
Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
Create sitemaps and robot.txt files, plan redirects, and manage site errors
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Search Engine Optimization Fundamentals
Advanced students wanting to add another skill to their portfolio
Rebekah May – SEO Manager & Lead SEO Instructor, Lead Qual – UC Davis Division of Continuing and Professional Education
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks