What you'll learn
Module 1: Leading Strategically
Module 2: External Analysis
Module 3: Internal Analysis and Competitive Advantage
Module 4: Strategic Positioning and Strategic Renewal
In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g, five forces analysis), and the firm level (e.g, business models and strategic positioning).
Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan How to think like a CEO, entrepreneur, or general manager. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Business Strategy
Advanced students wanting to add another skill to their portfolio
Deepak Somaya – Professor of Business Administration – University of Illinois, Urbana-Champaign College of Business Department of Business Administration
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks