What you'll learn
Course Overview and Optimizing Your Digital Assets
Online and Video Marketing
Social and Email Marketing
Putting It All Together for Your Digital Plan
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Digital Media and Marketing Strategies
Advanced students wanting to add another skill to their portfolio
Mike Yao – Associate Professor of Digital Media – Charles H. Sandage Department of Advertising
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks