Digital Media and Marketing Strategies

$79.00

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.read more…

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What you'll learn

Course Overview and Optimizing Your Digital Assets

Online and Video Marketing

Social and Email Marketing

Putting It All Together for Your Digital Plan

Description

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Digital Media and Marketing Strategies

Advanced students wanting to add another skill to their portfolio

Content Creator

Mike Yao – Associate Professor of Digital Media – Charles H. Sandage Department of Advertising

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

Discussions

Got something to discuss?