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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

$79.00

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. read more...

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

$79.00

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. read more...

Digital Marketing Capstone
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Digital Marketing Capstone

$80.00

You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. read more...

Digital Media and Marketing Principles
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Digital Media and Marketing Principles

$79.00

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. read more...

Digital Media and Marketing Strategies
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Digital Media and Marketing Strategies

$79.00

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.read more...

Marketing in a Digital World
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Marketing in a Digital World

$79.00

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time. read more...