What you'll learn
Course Overview and Digital Influence on Marketing
Basics of Web Analytics
Basic Analytics Techniques and the Data
Promise and Pitfalls of Digital Data
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Advanced students wanting to add another skill to their portfolio
Kevin Hartman – Visiting Professor & Head of Analytics at Google – College of Business
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks