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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
HomeE-Learning ShopMarketingDigital Marketing Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice $79.00

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

$79.00

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. read more…

Level

Beginner

Rating

4 Stars

Duration

7 – 16 Hours

Language

English

Subtitle

English

Feature

Captions, Certification, Exercises, On-Demand, Quizzes

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Categories: Digital Marketing, Marketing, Marketing Fundamentals Tags: analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management
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Description

What you'll learn

Course Overview and Digital Influence on Marketing

Basics of Web Analytics

Basic Analytics Techniques and the Data

Promise and Pitfalls of Digital Data

Description

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Advanced students wanting to add another skill to their portfolio

Content Creator

Kevin Hartman – Visiting Professor & Head of Analytics at Google – College of Business

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

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