Marketing in a Digital World
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Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory $79.00

Marketing in a Digital World

$79.00

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time. read more…

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Description

What you'll learn

Course Overview and Digital Tools for Developing Innovative New Products

Digital Tools for Persuading Customers to Buy Your Products

Digital Tools for Effectively Distributing Your Products

Digital Tools for Setting the Right Prices for Your Products

Description

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Marketing in a Digital World

Advanced students wanting to add another skill to their portfolio

Content Creator

Aric Rindfleisch – John M. Jones Professor of Marketing – Department of Business Administration

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

Reviews

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