What you'll learn
Course Overview and Digital Tools for Developing Innovative New Products
Digital Tools for Persuading Customers to Buy Your Products
Digital Tools for Effectively Distributing Your Products
Digital Tools for Setting the Right Prices for Your Products
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Marketing in a Digital World
Advanced students wanting to add another skill to their portfolio
Aric Rindfleisch – John M. Jones Professor of Marketing – Department of Business Administration
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks