What you'll learn
Use content marketing campaigns to drive higher SEO rankings
Create influencer relationships and collaborations
Build relationships with influencers to help build your audience
Analyze data to see which content gets the most shares
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Advanced Content and Social Tactics to Optimize SEO
Advanced students wanting to add another skill to their portfolio
Eric Enge – Co-Author of “The Art of SEO” – CEO, Stone Temple Consulting
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks