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Digital Media and Marketing Principles
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Digital Media and Marketing Principles

$79.00

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. read more...

Digital Media and Marketing Strategies
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Digital Media and Marketing Strategies

$79.00

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.read more...