Customer Analytics

AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season generated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping.

Through the real-life story and data of AK MetalCrafters, you will learn the analytics skills to help companies with demand planning and forecasting. Accurate demand forecast can help companies increase revenue and reduce cost by improving customer satisfaction without sacrificing on production, shipping and inventory costs. Identifying the drivers for demand and assessing their impact can help companies better influence and stimulate demand. At the completion of this course, you will be able to help companies like AK significantly improve its forecasting accuracy by building and validating demand forecasting models and assessing the impact of time, seasonality, price and other environmental factors on demand.