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    This course will improve your ability to influence people in situations where you cannot use formal authority. read more...

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    Project Execution has many challenges and a good project must learn how to execute projects and adjust to changes that may derail your project plans in the traditional and agile project management environments. In this course, the student will define direct and manage project work and knowledge. read more...

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    This course will teach you the tools you'll need to understand the fundamentals of financial accounting.read more...

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Food & Beverage Management

$49.00

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people’s body, soul, and heart. Given this, it’s not difficult to see that the task quickly becomes complex. read more…

Level

Beginner

Rating

4 Stars

Duration

7 – 16 Hours

Language

English

Subtitle

Chinese (simplified), English, Italian, Spanish

Feature

Captions, Certification, Exercises, On-Demand, Quizzes

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Categories: Food & Beverage, Leadership, Lifestyle, Management, Marketing Tags: Brand Management, Food Marketing, Marketing, Promotion And Marketing Communications
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Description

What you'll learn

Products vs. Markets

Tradition vs. Innovation

Local vs. Global

Small vs. Big

Great Insights from the Field

Description

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people’s body, soul, and heart. Given this, it’s not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F & B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy.

Below the guest speakers of the course:
Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia
Paolo Bongiovanni, Marketing Director Italy
Berlucchi – Paolo Ziliani, Owner
Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef
Branca – Nicolò Branca, Owner
Barilla – Giuseppe Morici, President Region Europe
Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director
Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken
Floris Cobelens, Marketing Director
TRDN – Martin Oetting, Managing Director
GROM – Federico Grom, Owner and Founder
Tetra Pak – Matthew Hatton, Director Competitor Intelligence
BioHombre – Matteo Panini, CEO
Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager
GlemGas – Marco Guerzoni, Program Product Manager
Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders

DISCLAIMER – Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Food & Beverage Management

Advanced students wanting to add another skill to their portfolio

Content Creator

Gabriele Troilo – Associate Professor – Department of Marketing

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

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Food & Beverage Management

Food & Beverage Management

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