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Digital Marketing
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. read more...
Digital Marketing Capstone
You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. read more...
Digital Media and Marketing Principles
The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. read more...
Digital Media and Marketing Strategies
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments.read more...
Marketing in a Digital World
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time. read more...
