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    This course will teach you the tools you'll need to understand the fundamentals of financial accounting.read more...

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HomeE-Learning ShopBusinessManagement Management of Fashion and Luxury Companies
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Management of Fashion and Luxury Companies

$49.00

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. read more…

Level

Beginner

Rating

4 Stars

Duration

17 + Hours

Language

English

Subtitle

English

Feature

Captions, Certification, Exercises, On-Demand, Quizzes

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Categories: Business, Management Tags: Brand Management, Business Model, Luxury Goods, Strategic Management
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Description

What you'll learn

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

The Evolution of Business Models: From Designers to Fast Fashion Retailers

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.

FINAL TEST

Description

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Requirements

Access to a computer or mobile device with an internet connection.

Motivation to learn!

There are no special materials or prerequisite knowledge required for this course.

Who this course is for

Students who are new to this field

Students willing to put in a couple hours to learn about Management of Fashion and Luxury Companies

Advanced students wanting to add another skill to their portfolio

Content Creator

Erica Corbellini – Director – MAFED – Master in Fashion, Experience and Design Management

Stefania Saviolo – Director – Luxury & Fashion Knowledge Center – SDA Bocconi

This course includes

Participation Confirmation/Certificate

Option for learning at your own pace

Videos and reading material about the course

Practice tests

Assessed tasks with feedback from other course participants

Evaluated tests with feedback

Evaluated programming tasks

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