What you'll learn
Building your Brand’s Infrastructure
Establishing Your Brand’s Digital Home: A Guide to Claiming Your Parts of the Web
Creating your Brand’s Maintenance Plan
Your Online Identity: How reputation and digital privacy affect your Brand.
Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
– Understand both what personal branding means and what it means to inhabit their brand
– Establish themselves on at least three social media platforms
– Create a mission statement for their personal brand
– Build a board of directors for their brand
– Become familiar with the basics of digital security and reputation management
– Create a system for on-going brand maintenance
Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Introduction to Personal Branding
Advanced students wanting to add another skill to their portfolio
Kimberley Barker, MLIS – Manager for Technology Education & Computing – Claude Moore Health Sciences Library
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks