What you'll learn
Influencing Attitudes
Influencing Social Factors
Influencing Perceived Ability
Converting Intentions into Action
Description
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges.
The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
Requirements
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Leadership Through Social Influence
Advanced students wanting to add another skill to their portfolio
Content Creator
Daniel J. O’Keefe – Owen L. Coon Professor – Department of Communication Studies, School of Communication
This course includes
Participation Confirmation/Certificate
Option for learning at your own pace
Videos and reading material about the course
Practice tests
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks