What you'll learn
About This Specialization and Course
Working in the Business Data Analytics Marketplace
Going Deeper into Business Metrics
Applying Business Metrics to a Business Case Study
In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies.
And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are new to this field
Students willing to put in a couple hours to learn about Business Metrics for Data-Driven Companies
Advanced students wanting to add another skill to their portfolio
Daniel Egger – Executive in Residence and Director, Center for Quantitative Modeling – Pratt School of Engineering, Duke University
Jana Schaich Borg – Assistant Research Professor – Social Science Research Institute
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks