Customer Analytics
AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. read more...
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. read more...
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. read more...
Digital Marketing Capstone
You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. read more...