What you'll learn
Apply brand design that showcases a company’s identity
Create a brand’s logo, typeface, and color palette
Compose mood boards to show a brand’s look and feel
Develop brand naming ideas
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms.
You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
Access to a computer or mobile device with an internet connection.
Motivation to learn!
There are no special materials or prerequisite knowledge required for this course.
Who this course is for
Students who are already familiar with this field
Students willing to put in a couple hours to learn about Brand New Brand
Advanced students wanting to add another skill to their portfolio
Michael Worthington – Faculty, Program in Graphic Design – School of Art
This course includes
Option for learning at your own pace
Videos and reading material about the course
Assessed tasks with feedback from other course participants
Evaluated tests with feedback
Evaluated programming tasks