Powerful Search
Marketing
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Marketing Analytics
This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. read more...
Marketing in a Digital World
This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses with over 150,000 Learners and is rated as one of the Top 50 MOOCs of All Time. read more...
Marketing in an Analog World
Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. read more...
Open Source tools for Data Science
What are some of the most popular data science tools, how do you use them, and what are their features? In this course, you'll learn about Jupyter Notebooks, RStudio IDE, Apache Zeppelin and Data Science Experience. You will learn about what each tool is used for, what programming languages they can execute, their features and limitations. read more...
Optimizing a Website for Search
Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. read more...
Search Engine Optimization Fundamentals
Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you'll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website's search optimization. read more...
Website Optimization Client Report Project
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. read more...
